Our history

Once upon a time, a passionate of sneakers named Iara who dreamed of creating her own online sales site to offer sports shoe lovers a unique experience. She had a special passion for the Nike and New Balance brands and wanted to create a platform dedicated to these two industry giants.

IARA worked hard for months to create the perfect site, emphasizing a modern design, easy navigation and carefully chosen selection of unique products. She spent hours choosing the best images and descriptions for each product, making sure that customers could easily find what they were looking for.

Finally, the big day has arrived! Iara launched her site and she was delighted to see her first customers buy their favorite shoes. Positive reactions have started to flock, customers renting the quality of the products, the speed of delivery and the excellent customer service.

Over time, IARA has developed its business by adding new products, improving its ordering process and expanding its customers. Today, its site has become an essential reference for all sneakers enthusiasts, offering a unique online shopping experience for fans of sneakers.